As a Research Analyst at a leading packaged goods company, I need to be able to analyze my audience to find leads for potential revenue targeting.
These leads fall into three main categories:
- Direct Leads, or people mentioning my products specifically
- Competitor Steal, where I can see the opportunity to poach from my competitors with a better product or deal, and
- Life events, where I notice personal changes that might indicate a need for a new product, such as having a new baby.
Sprinklr’s Modern Research and AI moderation allows me to simply sift through columns setup for me by my Sprinklr Administrator, and take immediate action.