Introduction to Audience Research

Define Your Audience

Knowledge Check: Define Your Audience

Understand Audience Affinities and Hobbies

Knowledge Check: Understand Audience Affinities and Hobbies

Audience Research

Audience Research: Assessment

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Modern Research: Audience Research

Sprinklr research Analyst Pro

Modern Research - Crisis Research

As a Research Analyst at a leading consumer packaged goods company, I need to be aware of potential crises before they strike. These can include risks posed by employees or executives, as well as brand ambassadors and partners and vendors. Other risks come from new or changed corporate policies, and those from dynamic political scenarios.
My Sprinklr Administrator has set me up with crises-based listening topics, but I need to be able to quickly apply my own custom collections of keyword-based filters to perform research on those search results.&nbsp;
Additionally, I do not have the bandwidth to sit and watch a queue fill up with messages–I need to receive instant, AI powered alerts to anomalies, like rise in negative sentiment, which I can drill into for more insights. Sprinklr provides me everything I need to analyze and manage risks, and protect my brand from unexpected Crises.

Modern Research - Audience Research

As a Research Analyst, I need to know my customers better by understanding their consumption behavior. My point solutions offer me no ability to classify big data into customer preferences, likes, interests, habits, and demographics based on the filters I choose. With Sprinklr, I can gain insight into this knowledge to curate my product mix, content strategy, media planning, and brand affiliations – and increase revenue in the process.

Modern Research - Lead Generation

As a Research Analyst at a leading packaged goods company, I need to be able to analyze my audience to find leads for potential revenue targeting.
These leads fall into three main categories:
<ol><li>Direct Leads, or people mentioning my products specifically</li><li>Competitor Steal, where I can see the opportunity to poach from my competitors with a better product or deal, and </li><li>Life events, where I notice personal changes that might indicate a need for a new product, such as having a new baby.</li></ol>
Sprinklr’s Modern Research and AI moderation allows me to simply sift through columns setup for me by my Sprinklr Administrator, and take immediate action.

Modern Research - Brand Research

As a Research Analyst at a leading consumer packaged goods company, I need to be able to benchmark my brand performance versus that of my competitors. With my current point solutions and zero access to AI features, this is a daunting task.&nbsp;
With Sprinklr, I can easily sync my brands and those of my competitors to benchmark share of voice, gain industry insights, and measure overall brand health.

Learn to leverage AI-powered insights to identify and understand audience affinities, benchmark against competitors, create and use lead generation topic searches, and identify then proactively mitigate crises using smart alerts.

Modern Research - Audience Research

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