Course

CERTIFICATE

Modern Marketing - Becoming a High Performing Marketer

Duration: 1h 38m
Learn how to plan and execute campaigns that meet business objectives while ensuring the campaign is operating within budget and brand guidelines
Curriculum
Course Introduction

Introduction to Modern Marketing

Analyze Content

Knowledge Check: Analyze Content

Collaborate Across Teams for Content Re-Use

Share Insights

Knowledge Check: Share Insights

Collaborate for Content Reuse

Knowledge Check: Collaborate for Content Reuse

Optimize Content for Reuse

Knowledge Check: Optimize Content for Reuse

Discover and Use UGC (User Generated Content)

Discover Relevant UGC

Knowledge Check: Discover Relevant UGC

Request UGC Approval

Knowledge Check: Request UGC Approval

Use UGC in Campaigns

Knowledge Check: Use UGC in Campaigns

Enable Employees to Share your Brand and Product Stories

Set up an Advocacy Site

Knowledge Check: Set up an Advocacy Site

Set up Advocacy Approval Flows

Knowledge Check: Set up Advocacy Approval Flows

Publish Advocacy Content

Knowledge Check: Publish Advocacy Content

Set up Advocacy Gamification

Knowledge Check: Set up Advocacy Gamification

Advocacy Announcements + Newsletters

Knowledge Check: Advocacy Announcements + Newsletters

Assessment + Evaluation

Modern Marketing: Assessment

Feedback Survey

Congratulations!

About this course

Plan and execute campaigns based on top performing content that has historically resonated with audiences which ensures consistent increase on return of investment for campaign content.

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to plan and execute campaigns with an approach that is cost saving and brand compliant to Modern Marketing, including how to:

  • quickly identify top-performing content with AI and analytics and make it suitable for reuse across channels, markets or business units.
  • easily create custom versions of content and modify them to repurpose efficiently with Sprinklr’s clone and image edit capabilities.
  • localize the content as customers are engaged globally. This can be accomplished with an automated workflow that will assign the right people as well as associating the localized copies to the main copy.
  • ensure that repurposed content is compliant with usage rights and managing risk towards the brand by managing and viewing the usage rights of assets using filters