As a Product Analyst at a leading consumer packaged goods company, I need to be able to create reports based on product feedback, determine what people like and dislike about my products, and be able to mitigate risk of new entrants in the market by tracking real time insights against competitors.&nbsp;Historically, I’ve had to do this all manually--using point solutions that give incomplete pictures of our product feedback compared to competitors, compiling spreadsheets by hand from my various teams, and sifting through thousands of reviews on native channels that provide no automation or AI models to help.&nbsp;With Sprinklr,&nbsp;<ul><li>I am able to aggregate hundreds of reviews with thousands of insights at the brand and SKU level, allowing me to reduce the cost of soliciting customer feedback.</li><li>With centralized product insights across review channels, I can discover new product ideas, be alerted to product crises, and benchmark against competitors, all while unifying disparate teams with easily distributed reports.</li></ul>

Learn to add your products at scale, create dynamic categories for quick analysis within dynamic custom reports, leverage AI-powered insights to see what customers like and dislike, and benchmark performance against competitor products.

Sprinklr Product Analyst Pro

As a Location Analyst at a leading restaurant chain, I need to be able to create reports based on customer feedback, determine what people like and dislike about my locations, and be able to gauge customer experience of competitor locations to inform your own strategy. Historically, I’ve had to do this all manually--using point solution products that give incomplete pictures of our location feedback compared to competitors, compiling spreadsheets by hand from my various teams, and sifting through thousands of reviews on native channels that provide no automation or AI models to help.&nbsp;
With Sprinklr,&nbsp;<ul><li>I am able to aggregate hundreds of reviews with thousands of insights at the location level which can be grouped by state, country or region, allowing me to reduce the cost of soliciting customer feedback.&nbsp;</li><li>With centralized location insights across review channels, I can better understand my customer experience by examining customer feedback and optimize customer experience across touchpoints.</li><li>I need to report on and analyze how our business locations perform based on feedback from our customers.</li><li>I need to report on and analyze how our locations perform at the individual location level, but also report on all locations in a single city and country based upon feedback from our customers.</li></ul>

Learn to add your business locations at scale, create dynamic categories for quick analysis within dynamic custom reports, identify pain points in the customer journey, and map your business location competitors.

Sprinklr Location Analyst Pro

Learn to leverage AI-powered insights to identify and understand audience affinities, benchmark against competitors, create and use lead generation topic searches, and identify then proactively mitigate crises using smart alerts.

Sprinklr Research Analyst Pro

As a modern care agent, I am tasked with resolving the ever increasing volume of new cases on any given day while simultaneously ensuring my customers have a positive experience. Luckily, Sprinklr provides me the tools to do my job efficiently and effectively.
To consistently deliver a superior customer experience it is important that I can quickly identify the most impactful customer issues to prioritize my efforts against. Sprinklr helps me manage and prioritize my workload by directing me to the exact cases that need my immediate focus.
As I begin to work a case, it is important that&nbsp;<ul><li>I am able to respond quickly and with accuracy. Sprinklr helps me do this by serving up the most appropriate response by using AI-Powered Smart Responses to reduce resolution time and improve response quality and consistency.</li><li>I am able to&nbsp;personalize the conversation as I continue to engage with my customers to improve the overall quality of the interaction. Through personalization I can relate to the customer and provide them a high quality experience. Sprinklr helps me accomplish this by providing a consolidated, personalized view of past conversation history as well as an understanding of the customer’s journey to date across other channels.</li><li>I need to display empathy towards dissatisfied customers in order to gain trust and earn their loyalty, ultimately improving their overall experience. I do this in Sprinklr by using emojis and gifs, surfacing relevant promotional offers and providing them avenutes to share their positive experience.&nbsp;</li></ul>

Learn to deliver the fastest and most efficient customer service experience by maximizing your SLA with case auto-assignment, canned responses, omni-channel chat, integrated customer authentication, and brand-wide collaboration.

Sprinklr Modern Care Agent Pro

As a supervisor my main responsibility is to ensure that my team is staying productive and efficiently meeting all of our customer’s expectations in a timely manner.&nbsp;
 To monitor my team and report on their success&nbsp;<ul><li>I will use Sprinklr Modern Care Reporting to track my agents performance as it relates to operational time bound metrics to ensure we are operating as efficiently as possible.&nbsp;</li><li> I also use Sprinklr to track qualitative, experiential KPIs that are seen as critical to my senior leadership and the company’s bottom line.</li><li>I&nbsp;can regularly monitor productivity of my Agents and teams from within the Care Reporting Dashboard&nbsp;to ensure their caseload is distributed fairly and to ensure they are using their time wisely.&nbsp;</li><li>I can use this data to identify the need to implement tools to help agents become more productive.</li><li>I will also use Care Reporting dashboards so I can analyze customer feedback to improve quality of service.&nbsp;</li></ul>
Since I continually monitor dashboards focused on customer feedback, specifically their CSAT scores&nbsp;<ul><li>I can identify agents that may need additional support and provide specific feedback based on their case history.</li><li>I can also use these reports to identify trends and further develop best practices for agents based on positive feedback from customers at the case level.</li></ul>
Creating an audit cadence helps me ensure that all of our customers have a standardized experience regardless of the agents they interact with and overall improving the customer experience across our organization.<ul><li>Within Sprinklr I can also periodically audit my agents and guide them to improve their performance and celebrate the success of the high functioning agents.&nbsp;</li></ul>
Throughout this course you will learn about all of the tools which can help further strengthen your team and improve the customer experience.

Learn to supervise and enhance the omni-channel customer care experience, manage and audit Care Agent teams at scale, deploy surveys and create dynamic reports, and setup Sprinklr AI elements to automate responses and maximize CSAT.

Sprinklr Modern Care Supervisor Pro

As a Brand Manager I need to look for and publish engaging content. I also need to have an approval process in place in order to maintain brand standards. In addition, I want to provide my employees a place to share brand stories. Sprinklr helps me accomplish this easily.You will learn how to:<ul><li>Discover relevant content using User Generated Content</li><li>Setup a mobile app and Gamification</li><li>Establish an approval path for publishing</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Research product.

Search for and repurpose content for publishing, set up a mobile app and establish approval flows.

Sprinklr Brand Manager Pro

As an Analyst I use Sprinklr’s reporting for easily consumable &amp; actionable insights as it centralizes data from all my social channels and accounts. With Reporting widgets I can customize, expand, and drill into metrics to discover what is and is not working, measure adherence to our KPIs and develop data derived strategies to continuously improve my brand’s performance.Within Reporting Insights my data isn't segmented or difficult to track and compare across channels. I can see performance reporting for Twitter, Facebook, YouTube, and many other social channels side-by-side. From Standard Dashboards that provide overviews of my ongoing Campaigns and social channel performance to custom widgets with infinite configuration options.Sprinklr’s Reporting provides me with the data that's most relevant to my brand’s social media performance.You will learn how to:<ul><li>Create target and custom metrics</li><li>Create widgets</li><li>Create and share reports and dashboards</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Research product.

Create custom reports and dashboards and share them inside and outside of your organization.

Sprinklr Engagement Analyst Pro

As a Campaign Manager, I can use Sprinklr to distribute content to my audience, with the ability to schedule and deploy messages across my brand's social accounts on more than 25 channels.I can also analyze which content is most effective at driving website traffic, link visits, and conversations.The Publisher gives me an easy way to create, collaborate on, tag, schedule and post content. I can also utilize many of Sprinklr's comprehensive tools that aid in my content production like approval paths, URL Shorteners, Shoppable StoreFront, Asset Management, and web analytics. I am also confident the content I approve to publish meets my brand standards and goals.You will learn how to:<ul><li>Plan and publish to social accounts</li><li>Set up web analytics</li><li>Establish approval flows</li><li>Add and manage assets</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Engagement product.

Plan and publish posts to all of your social media accounts.

Sprinklr Campaign Manager Pro

Learn how to engage with your followers, fans and customers with personalized replies.

Sprinklr Community Manager Pro

Learn to leverage advanced Modern Advertising features to maximize efficiency in building Campaigns in Sprinklr while collaborating with other teams to leverage existing audience data.

Sprinklr Media Planner Pro

As an Ads Analyst Pro you need your data collected in a way you can easily make insights about Campaign performance that will affect optimization and ensure maximum return on Ad spend.Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to build robust, fully customizable, data-rich reports in Sprinklr, including:<ul><li>Dashboard Creation</li><li>Custom Metrics</li><li>Strategy Group Dashboards</li><li>3rd Party Stats Import/FTP Connector</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Advertising product.

Learn to create fully custom, dynamic reports in Sprinklr to analyze Ad campaign performance.

Sprinklr Ads Analyst Pro

Learn to streamline the creation of your Ad Campaigns in Sprinklr with the omni-channel Ads Composer while maximizing your return on Ad spend with AI-powered real time optimizations.

Sprinklr Media Practitioner Pro

Learn how to execute marketing campaigns that operate within the campaign budget and guidelines, are produced in an agile way that saves production cost, and have content creation that is collaborative across internal and external teams

Sprinklr Content Creator Pro

Become a Marketing Manager Pro through effective brand management and reputation growth.

Sprinklr Marketing Manager Pro

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to quickly assess performance across all brand content, including how to: 
<ul><li dir="ltr">View an interactive reporting dashboard of Top Performing Content and drill down into data for detailed insights</li><li dir="ltr">Create message ideas through data-driven suggestions</li><li dir="ltr">Track all pending and approved marketing ideas in a shared Editorial Calendar</li><li dir="ltr">Merge ideation by enhancing Production Dashboards and approve at scale</li></ul>
Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Marketing product.

Create effective reports powered by Sprinklr AI and easily share with key stakeholders

Sprinklr Marketing Research Analyst Pro

Learn how to stay aligned and consistent with brand guidelines, streamline campaign requests, and track content production activities within brand campaigns.

Sprinklr Marketing Operations Pro

As a community manager I need to identify engageable opportunities with people who mention my brand or products indirectly; meaning they did not @mention my brand account or comment directly on our owned accounts. Being able to identify these opportunities allows me to be proactive with outreach.

You will learn how to:
<ul><li>Setup Topics to pull in relevant product and brand messages</li><li>Add your social account</li><li>Setup your review accounts, Google Playstore and IOS Review streams</li><li>Setup your ads accounts to pull in comments on dark posts</li></ul>

Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Engagement product.

Modern Engagement: Find Engagement Opportunities

As a Community Manager I use Sprinklr Engagement Dashboards to monitor our brand’s activity across social channels. These dashboards are customizable and are used by our creative teams to monitor outbound or proactive content and the HR teams to monitor our team’s social conversations, just to name a couple. 
You’ll learn how to:
<ul><li>Navigate the Engagement Dashboard</li><li>Reply to messages</li><li>Use Reminders, macros and Smart Approvals.</li></ul>
Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Engagement product.

Modern Engagement: Personalized Replies

As a Research Analyst at a leading consumer packaged goods company, I need to be able to benchmark my brand performance versus that of my competitors. With my current point solutions and zero access to AI features, this is a daunting task.&nbsp;
With Sprinklr, I can easily sync my brands and those of my competitors to benchmark share of voice, gain industry insights, and measure overall brand health.

Modern Research - Brand Research

As a Research Analyst at a leading packaged goods company, I need to be able to analyze my audience to find leads for potential revenue targeting.
These leads fall into three main categories:
<ol><li>Direct Leads, or people mentioning my products specifically</li><li>Competitor Steal, where I can see the opportunity to poach from my competitors with a better product or deal, and </li><li>Life events, where I notice personal changes that might indicate a need for a new product, such as having a new baby.</li></ol>
Sprinklr’s Modern Research and AI moderation allows me to simply sift through columns setup for me by my Sprinklr Administrator, and take immediate action.

Modern Research - Lead Generation

As a Research Analyst, I need to know my customers better by understanding their consumption behavior. My point solutions offer me no ability to classify big data into customer preferences, likes, interests, habits, and demographics based on the filters I choose. With Sprinklr, I can gain insight into this knowledge to curate my product mix, content strategy, media planning, and brand affiliations – and increase revenue in the process.

Modern Research - Audience Research

As a Research Analyst at a leading consumer packaged goods company, I need to be aware of potential crises before they strike. These can include risks posed by employees or executives, as well as brand ambassadors and partners and vendors. Other risks come from new or changed corporate policies, and those from dynamic political scenarios.
My Sprinklr Administrator has set me up with crises-based listening topics, but I need to be able to quickly apply my own custom collections of keyword-based filters to perform research on those search results.&nbsp;
Additionally, I do not have the bandwidth to sit and watch a queue fill up with messages–I need to receive instant, AI powered alerts to anomalies, like rise in negative sentiment, which I can drill into for more insights. Sprinklr provides me everything I need to analyze and manage risks, and protect my brand from unexpected Crises.

Modern Research - Crisis Research

As a Media Planner Pro you must overcome the lack of a consistent process when building Campaigns natively.Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to leverage all Sprinklr Modern Advertising features to ensure maximum efficiency when creating Ad Campaigns, using:<ul><li>Reach &amp; Frequency Plans</li><li>Naming Conventions</li><li>Ads Benchmarking</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Advertising product.

Learn to leverage advanced Modern Advertising features to maximize efficiency in building Campaigns in Sprinklr

Modern Advertising: Advanced Ads Planning

As a Media Planner Pro you have no cross-team collaboration when working on native channels, which makes precise audience creation time consuming and inefficient.Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to use data from other teams in Sprinklr to create very precise audience targets, including how to use:<ul><li>Profile Lists from Listening</li><li>Profile Lists from Care</li><li>Twitter Firehose and Segmentation</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Advertising product.

Learn to collaborate with other teams in Sprinklr to leverage existing audience data.

Modern Advertising: Ads Audience

As a Media Practitioner Pro you must overcome dealing with a half-dozen social channels, each with a disparate campaign creation process and limited reporting.Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to create Ad Campaigns across channels at scale, including how to:<ul><li>Boost posts from Engagement Dashboards</li><li>Fully automate the boosting process with the Rule Engine</li><li>Leverage the omni-channel Ads Composer to create Ad Campaigns</li><li>Create Ad Campaigns at scale with the bulk importer</li><li>Configure and apply Web Analytics and DCM integration to your Ads</li><li>Set up and enforce an Ads approval path</li><li>Buy Ads with 1 Click</li><li>Easily manage and optimize your Campaigns at scale with the Ads Manager</li><li>Use cloning options to quickly create new Ads or Ad Sets</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Advertising product.&nbsp;

Learn to streamline the creation of your Ad Campaigns with the omni-channel Ads Composer using Sprinklr value add features to ensure efficiency and consistency across teams.

Modern Advertising: Ads Execution

As a Media Practitioner Pro you must overcome the lack of native AI optimization features on native channels and having no cross-channel capabilities.Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to easily optimize using AI for maximum return on Ad spend, including how to:<ul><li>Create and Apply Strategy Groups to leverage AI-powered optimization for your Campaigns, including:</li><li class="ql-indent-1">Pacing Control</li><li class="ql-indent-1">Smart Budget Allocation</li><li class="ql-indent-1">Smart Bidding</li><li class="ql-indent-1">Smart Ads Rotation</li><li class="ql-indent-1">Stop Loss</li><li>Leverage Smart Rules to make automatic optimizations to Campaigns to drive maximum efficiency</li></ul>Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Advertising product.&nbsp;

Learn to maximize your return on Ad spend with AI-powered real time optimizations.

Modern Advertising: Ads Optimization

Plan and execute campaigns based on top performing content that has historically resonated with audiences which ensures consistent increase on return of investment for campaign content.
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to plan and execute campaigns with an approach that is cost saving and brand compliant to Modern Marketing, including how to:
<ul><li>quickly identify top-performing content with AI and analytics and make it suitable for reuse across channels, markets or business units.</li><li>easily create custom versions of content and modify them to repurpose efficiently with Sprinklr’s clone and image edit capabilities.</li><li>localize the content as customers are engaged globally. This can be accomplished with an automated workflow that will assign the right people as well as associating the localized copies to the main copy.</li><li>ensure that repurposed content is compliant with usage rights and managing risk towards the brand by managing and viewing the usage rights of assets using filters</li></ul>

Learn how to plan and execute campaigns that meet business objectives while ensuring the campaign is operating within budget and brand guidelines

Modern Marketing - Becoming a High Performing Marketer

Plan, produce, publish and analyze campaigns in an Agile way while being able to reduce content production costs. 
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to plan, produce, publish and analyze campaigns with Agile production and a cost saving approach to modern marketing, including how to: 
<ul><li>leverage automated workflows and track milestones, due dates, team assignments, review and approval cycles for frequent iterations in production dashboards in order to streamline the whole marketing process and ultimately save time.</li></ul><ul><li>collaborate on marketing briefs all in one place, which breaks down silos across internal and external teams. Once the campaign strategy is ready to be shared, all stakeholders can have an overview of the key deliverables</li></ul><ul><li>use the workflow engine which supports the creation and definition of sequential, parallel, and feedback loop of tasks, such as the localization of content or approval requests, in a highly efficient and time-saving way.</li></ul><ul><li>Share the outcome of content using a unified global calendar, centralized asset management library, and an operational report which measures efficiencies. This is crucial to enhance and improve upon the teams’ productivity over time.</li></ul>

Learn how to plan, produce, publish and analyze campaigns in an agile way while being able to reduce content production costs

Modern Marketing - Becoming an Agile Marketing Pro

Learn how to create impactful content that aligns with the campaign brief guidelines and is completed on time in order to let the next step in the campaign process take place. 
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to create impactful content in a timely fashion, including how to: 
<ul><li>collaborate with both internal and external teams within a single platform on content tasks and approvals. </li><li>Submit content for approval and how to approve content</li><li>Get notifications for task assignments or to review content for approval</li></ul>

Learn how to create impactful content that aligns with the campaign brief guidelines and is completed on time

Modern Marketing - Becoming an Effective Content Creator

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to work together in one framework to ideate, plan, and build omni-channel campaigns, including how to: 
<ul><li dir="ltr">Use brief templates to create Campaign-level guidelines</li><li dir="ltr">Activate Smart Compliance and leverage AI to ensure new content adheres to specified guidelines</li><li dir="ltr">Ensure more effective team collaboration with content templates, assignments, easily-identifiable naming conventions, and production boards</li><li dir="ltr">Localize, schedule, and publish Campaigns directly from Sprinklr</li></ul>
Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Marketing product.

Develop a brand strategy and ensure consistent brand voice across all marketing campaigns

Modern Marketing - Become an Expert Brand Manager

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to build and manage brand-compliant campaigns, including how to: 
<ul><li dir="ltr">Create new Campaigns using Smart Compliance, and activate workflows for specific users</li><li dir="ltr">Build brand-compliant content templates to aid in Campaign creation</li><li dir="ltr">Enforce limited access to confidential information</li><li dir="ltr">Automatically block off-brand content from publishing with keyword exclusions</li></ul>
Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Marketing product.

Mitigate potential PR crises by ensuring compliance and eliminating red flags before campaigns are delivered

Modern Marketing - Manage Brand Reputation

Optimize contextual collaboration on Brand Campaigns with different teams and align the content production alongside briefs and compliance guidelines in order to reduce the content production costs and protect the brand reputation. 
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to align campaign production with brand guidelines for an approach that is cost saving and brand compliant in Modern Marketing, including how to:
<ul><li dir="ltr">Review the creative brief and potentially add any suggestion in order to have a solid understanding of what is expected from the content production team. Sprinklr also gives insight into the contextual details and collaboration for the campaign. </li><li dir="ltr">Track individual tasks as well as the ones from your team in order to identify bottlenecks early and collaborate closely to get the work done. Sprinklr supports this with agile workflows and automation.</li><li dir="ltr">Share content with respective stakeholders for their review and visibility of the content and communication plans - across channels, teams and markets.</li><li dir="ltr">Ensure every piece of content is approved in a timely manner. Sprinklr supports this with dedicated approval workflows, AI-powered compliance checks and notifications.</li></ul>

Learn how to stay aligned and consistent with campaign and brand guidelines in Sprinklr with the ability to collaborate and have quick access to campaign strategy such as the brie;, track tasks that are causing bottlenecks in the creation process; and ensure content is approved in a timely manner.

Modern Marketing - Content Production Specialist

Streamline requests for new campaigns and build a successful and compliant strategy framework for brand protection and sales growth. This is important to eliminate off-brand marketing and produce content that works well and drives more sales respectively. In the past, requests have been managed manually in multiple different tools, disconnected from data insights, leading to a lack of transparency, redundant, siloed planning, and non-compliant campaigns that don’t resonate with the audience. 
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to streamline request and build frameworks with an approach that is growing sales and brand compliant to Modern Marketing, including how to:
<ul><li dir="ltr">Manage all incoming campaign and content requests or ideas in the same platform where the marketing team is also planning, producing, publishing and analyzing their activities.</li><li dir="ltr">Organize and coordinate the approval of the requested marketing initiative with an effective collaborative approach.</li></ul>

Learn how to streamline campaign requests and build successful and compliant campaign strategy frameworks for brand protection and sales growth.

Modern Marketing - Become an Expert Marketing Strategist

Plan campaigns and track content production activities with internal and external teams for the timely delivery of marketing projects.
Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to plan campaigns and track content production activities with an approach that is optimizes productivity with internal and external teams in Modern Marketing, including how to:
<ul><li dir="ltr">Have visibility into the progress of projects, as production dashboards are updated in real time. The custom designed project workflows are managed with the help of the Sprinklr Workflow Engine, which adds automation to the transition of tasks between team members and between internal and external teams such as agencies, it automatically tracks project milestones and identifies bottlenecks.</li><li dir="ltr">Leverage the automated workflows, the unified campaign calendar and the centralized asset manager. This creates the collaborative and transparent environment which is needed in order to reduce production time and cost costs for campaigns.</li></ul>

Learn how to plan campaigns and track content production activities with internal and external teams for the timely delivery of marketing projects.

Sprinklr CXM University