As a Research Analyst, I need to know my customers better by understanding their consumption behavior. My point solutions offer me no ability to classify big data into customer preferences, likes, interests, habits, and demographics based on the filters I choose. With Sprinklr, I can gain insight into this knowledge to curate my product mix, content strategy, media planning, and brand affiliations – and increase revenue in the process.
Sprinklr Insight: Audience Research
Introduction to Audience Research
Define Your Audience
Knowledge Check: Define Your Audience
Understand Audience Affinities and Hobbies
Knowledge Check: Understand Audience Affinities and Hobbies
Audience Research: Assessment