Sprinklr Insight: Audience Research

Duration: 7m
Audience Research


Introduction to Audience Research

Define Your Audience

Knowledge Check: Define Your Audience

Understand Audience Affinities and Hobbies

Knowledge Check: Understand Audience Affinities and Hobbies

Assessment + Feedback

Audience Research: Assessment

Feedback Survey


About this course

As a Research Analyst, I need to know my customers better by understanding their consumption behavior. My point solutions offer me no ability to classify big data into customer preferences, likes, interests, habits, and demographics based on the filters I choose. With Sprinklr, I can gain insight into this knowledge to curate my product mix, content strategy, media planning, and brand affiliations – and increase revenue in the process.