Modern Marketing - Become an Expert Brand Manager

Duration: 46m
Develop a brand strategy and ensure consistent brand voice across all marketing campaigns
Course Introduction


Define Your Brand Guidelines

Knowledge Check: Define Your Brand Guidelines

Align Through Collaboration

Knowledge Check: Align Through Collaboration

Content Compliance Frameworks

Knowledge Check: Content Compliance Frameworks

Approve Content Efficiently

Knowledge Check: Approve Content Efficiently

Collaborate On-the-Go

Knowledge Check: Collaborate On-the-Go

Assessment + Evaluation

Become an Expert Brand Manager: Assessment

Feedback Survey


About this course

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to work together in one framework to ideate, plan, and build omni-channel campaigns, including how to:

  • Use brief templates to create Campaign-level guidelines

  • Activate Smart Compliance and leverage AI to ensure new content adheres to specified guidelines

  • Ensure more effective team collaboration with content templates, assignments, easily-identifiable naming conventions, and production boards

  • Localize, schedule, and publish Campaigns directly from Sprinklr

Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Marketing product.