Course

CERTIFICATE

Modern Marketing - Manage Brand Reputation

Duration: 35m
Mitigate potential PR crises by ensuring compliance and eliminating red flags before campaigns are delivered
Curriculum
Build an Effective Communication Plan

Introduction

Plan Your Communication Strategy

Knowledge Check: Plan Your Communication Strategy

Build Brand-Compliant Templates

Knowledge Check: Build Brand-Compliant Templates

Mitigate Brand Risk

Knowledge Check: Mitigate Brand Risk

Assessment + Evaluation

Manage Brand Reputation: Assessment

Feedback Survey

Congratulations!

About this course

Whether you’re new to your role or looking to build on your expertise, we'll take you through the key skills needed to build and manage brand-compliant campaigns, including how to:

  • Create new Campaigns using Smart Compliance, and activate workflows for specific users

  • Build brand-compliant content templates to aid in Campaign creation

  • Enforce limited access to confidential information

  • Automatically block off-brand content from publishing with keyword exclusions

Learn all this along with some valuable context and application to make sure you get the most out of the Sprinklr Modern Marketing product.